POSITIONED.
PAID.
PUBLISHED.
A live Miami intensive for established founders, entrepreneurs and experts who are ready to become known for what they do, build authority that opens doors, and develop the confidence to put themselves forward for bigger opportunities.
RESERVE YOUR SEATTHE LAB Miami, Florida · October 21 · A live intensive with Maha Abouelenein + Erika Cramer
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YOU’RE GOOD AT WHAT YOU DO.
👉🏼 You have the experience.
👉🏼 You have the results.
👉🏼 You have something worth saying.
But being good at what you do does not automatically mean the right people know your name.
And that gap matters.
Because the opportunities you want next often come down to whether people understand what you do, remember you, trust your expertise and know exactly what to recommend you for.
Spend one full day with Maha Abouelenein + Erika Cramer working on your positioning, personal brand, reputation, stories and the opportunities you want next.
RESERVE YOUR SEAT
You have built something real.
And there may still be a gap between how good you are and how well the right people know it.
Maybe you want to:
- Write the book.
- Get booked for bigger stages.
- Launch or grow your podcast.
- Get featured in the media.
- Build a stronger personal brand.
- Attract better clients.
- Create bigger collaborations.
- Become known for the ideas and expertise you have spent years developing.
The issue is not always that you need more experience.
Sometimes you need to become much clearer about:
- What do I want to be known for?
- What does my personal brand communicate right now?
- What proof am I sitting on that I barely talk about?
- What stories should I be using?
- Who needs to know my name?
- What opportunities should I actually be putting myself forward for?
Introducing
Positioned. Paid. Published.
THIS IS A FULL DAY WORKING ON YOUR ACTUAL BRAND + BUSINESS.
You are not coming to Miami to sit quietly and take notes all day.
Bring the business
Bring the personal brand.
Bring the book idea.
Bring the keynote.
Bring the podcast.
Bring the media goal
Bring the opportunity you have been thinking about but have not known how to position yourself for.
We are going to work on it.
You will ask questions.
👉🏼 We will workshop.
👉🏼 We will coach.
👉🏼 We will look at real brands, real businesses and real opportunities.
And you will leave with decisions made and a clear plan for what happens next.
WHAT WE’LL WORK ON:
01
WHAT YOU WANT TO BECOME KNOWN FOR
Get clear on the expertise, message and point of view you want people to associate with your name.
02
YOUR POSITIONING + REPUTATION
Look at how you are currently perceived, where the gap is and what needs to change so your reputation better reflects the calibre of your work.
03
YOUR PERSONAL BRAND + STORY
Identify the experiences, stories, ideas and proof that strengthen your authority and make people care about what you have to say.
04
YOUR SIGNATURE IDEA
Develop an idea or conversation people can begin associating with your name.
Something that could become:
- A keynote
- A TEDx idea
- A book
- A podcast conversation
- A media angle
- A workshop
- A body of content
05
THE RIGHT ROOMS + OPPORTUNITIES
Identify the people, platforms, relationships and opportunities connected to where you want to go next.
- Media.
- Podcasts.
- Publishing.
- Speaking.
- Strategic relationships.
- Collaborations.
- Clients.
06
YOUR NEXT 90 DAYS
Leave with a clear plan for:
- What you want to become known for
- What you need to talk about
- Where you need to become more visible
- Who you need to build relationships with
- What opportunities you will put yourself forward for
- What you need to do next
AND YES, WE’RE GOING TO GET ALL UP IN YOUR BUSINESS.
LIVE HOT SEATS + OPEN COACHING
A major part of the day is giving you access to both of us.
Bring the thing you keep going around in circles on.
RESERVE YOUR SEATBring the positioning problem.
Bring the message.
Bring the book.
Bring the keynote.
Bring the podcast.
Bring the opportunity.
Bring the thing you know you should be doing but keep avoiding
We will coach around real businesses, real personal brands and real opportunities.
👉🏼 What is happening?
👉🏼 What is actually keeping it stuck?
👉🏼 What needs to change?
👉🏼 What do you do next?
The agenda includes 75 minutes specifically dedicated to deep-dive hot seats and open coaching.
WHAT THE DAY LOOKS LIKE:
MORNING
The morning is designed to bring positioning, reputation, personal brand and story together before the open Q&A and integration session.
Coffee, connection and welcome.
Then we get straight into:
Positioning + Reputation
- What are you known for now?
- What do you want to become known for?
- What makes you different?
- What proof supports your positioning?
- What reputation are you actually building?
THEN:
Personal Brand + Story
- What parts of your lived experience strengthen your work?
- What do you believe?
- What ideas should people associate with you?
- What stories should you be telling?
- What do you need to become more visible for?
Lunch together plus intentional relationship building.
👉🏼 Who are you?
👉🏼 What are you building?
👉🏼 Who do you need to meet?
👉🏼 Who could you help?
We want actual conversations and introductions happening in this room.
The afternoon agenda moves from opportunity mapping into signature ideas, live coaching and the final 90-day plan.
We turn everything into opportunity
Get Into the Right Rooms
- Media.
- Podcasts.
- Speaking.
- Publishing.
- Thought leadership.
- Strategic relationships.
- Introductions.
THEN:
Story + Signature Idea
Find the stories and ideas people can remember, repeat and associate with your name.
THEN:
Deep-Dive Coaching + Hot Seats
And finally:
Your 90-Day Authority Plan
ONE DAY. ONE TICKET.
POSITIONED. PAID. PUBLISHED.
3x MONTHLY PAYMENTS
$397 USD
$997 USD
Seats are intentionally limited because we want to actually work with the women in the room
All sales final.
Meet your mentors
TWO WOMEN WHO HAVE ACTUALLY BUILT THIS.
Between us, we have built global personal brands, companies, books, podcasts, audiences, media profiles and speaking careers around our names and our work.
We are not teaching this from theory.
We are showing you what we have actually done, what has worked, what we have learned and how we would look at your brand and opportunities if we were sitting inside your business with you.
MAHA ABOUELENEIN
POSITIONING · REPUTATION · PR · VISIBILITY
Maha Abouelenein is a global communications strategist, bestselling author and Founder and CEO of Digital & Savvy.
She has spent more than 30 years building reputations, shaping narratives and advising some of the world’s most recognized brands, executives and entrepreneurs.
Her work has included companies such as Google, Netflix and JP Morgan Chase, and she has trained more than 10,000 people around personal branding, communications and reputation.
She is the bestselling author of 7 Rules of Self-Reliance and has spoken on stages including Web Summit, Forbes 30/50, INBOUND and Advertising Week.
Maha knows how reputation is built, how people become relevant to the right rooms and what makes someone trusted, remembered and recommended.
ERIKA CRAMER
PERSONAL BRAND · STORYTELLING · SPEAKING · VISIBILITY
Erika Cramer, The Queen of Confidence, built a seven-figure personal brand from the ground up by turning her life story, expertise and ideas into a global body of work.
She is a mindset coach and psychotherapist, TEDx speaker, global keynote speaker, host of The Confidence Chronicles with more than 3 million downloads and a two-time author, including Becoming Magnetic with Penguin Random House.
Erika has delivered more than 1,000 keynotes and spoken for organizations including Deloitte, Accenture, Hewlett Packard and L’Oréal.
She has built an audience, podcast, books, programs and speaking career around her name, message and lived experience.
Erika knows how to turn what you have lived, what you know and what you believe into stories, ideas and a personal brand people actually care about, and how to put yourself forward before somebody gives you permission.
THE VENUE
THE LAB MIAMI
October 21, 2026 | Miami, Florida
Coffee + registration from 8:30 AM
Event 9:00 AM–5:00 PM
Lunch and refreshments included.
Full arrival details will be sent to ticket holders.
Questions
